Privacy & Security
Cookie Policy
Last Updated: July 22, 2025
The First Financial Bank, N.A. Privacy Policy (the “Privacy Policy”) details how certain non-confidential customer information (“Personal Information”) is collected and used when opening an account, applying for a loan or credit card, or using First Financial Bank, N.A. (“First”) online or mobile banking tools. This Cookie Notice explains how First uses cookies and how users of First’s website can accept, block, or customize their cookies while accessing the website.
Scope of Notice
This Cookie Notice supplements the information contained in the Privacy Policy. It explains how First, First’s partners, and service providers use cookies and related technologies to collect, use, disclose, and otherwise process Personal Information of users on the First website; what these technologies are; why First uses them; and the user’s rights and available tools to control their use. In some cases, cookies described here collect information that becomes Personal Information if combined with other data. For details, please review the Privacy Policy.
What are cookies?
Cookies are files placed on an individual’s browser or device by websites accessed by that individual. There are different types:
- First-party cookies: Set by the websites an individual has accessed, often to remember preferences.
- Third-party cookies: Set by a website other than the one currently being accessed.
- Session cookies: Temporary cookies deleted when a browser window is closed.
- Persistent cookies: Remain on a device until erased by the owner or expiration.
Why do First and its partners use cookies?
First and its partners use cookies to enhance and personalize customer experience and analyze website usage. Collected information is used to: save repetitive non-confidential information so customers don’t re-enter it; monitor website effectiveness and aggregate metrics (visitor counts, traffic, usage patterns); diagnose or fix technology issues; identify and prevent security risks; and plan for website enhancements.
How can I manage cookies?
Most browsers allow users to restrict or block cookies by: notifying when a cookie is received (with accept/decline option); disabling existing cookies; or automatically rejecting them. Note that some cookies are strictly necessary for certain website features; disabling them may impair functionality. Because settings vary by device and browser, complete rejection may require adjusting each browser on each device. For guidance, see All About Cookies (First is not responsible for external content). Private-browsing modes typically delete cookies upon closing the browser. First uses Google Analytics and other Google technologies to collect much of the Personal Information described below. For more on Google’s practices, see Google’s privacy policy; to opt out of Google Analytics, install the Google Analytics Opt-out Browser Add-on.
Cookies used on the First Website
These tables list the cookies set by First’s partners and tools, along with their purposes.
Strictly Necessary Cookies
| Cookie Key | Domain | Cookie Type | Expiration | Description |
|---|---|---|---|---|
| __cf_bm | first-online.bank | Third-party | 30 minutes | Distinguishes between humans and bots to ensure valid usage reports. |
| __cfruid | first-online.bank | Third-party | End of browser session | Related to rate-limiting to manage traffic spikes and prevent abuse. |
| hu-concent | first-online.bank | Third-party | 1 mo., 6 mos., or 12 mos. | Stores your cookie consent preferences for future visits. |
Performance Cookies
| Cookie Key | Domain | Cookie Type | Expiration | Description |
|---|---|---|---|---|
| _ga_LKY9ELDJ7K | first-online.bank | First-party | 1 year 1 month | Google Analytics session-state persistence. |
| _ga | first-online.bank | First-party | 1 year 1 month | Google Universal Analytics client identifier for visitor/session/campaign data. |
| _gid | first-online.bank | First-party | 1 day | Tracks and counts pageviews via a unique value per visit. |
Targeting Cookies
| Cookie Key | Domain | Cookie Type | Expiration | Description |
|---|---|---|---|---|
| _ga | first-online.bank | First-party | 1 year 1 month | Distinguishes unique users for analytics and campaign data. |
| _gid | first-online.bank | First-party | 1 day | Counts and tracks pageviews via a unique value per visit. |
| _fbc | first-online.bank | First-party | 2 years | Meta (Facebook) Click ID capture for conversion tracking. |
| _fbp | first-online.bank | First-party | 90 days | Delivers personalized First Financial Bank ads on Facebook/Instagram. |
How to Contact Us
If you have any questions or requests related to this Cookie Notice or other privacy matters, please contact us.