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First Financial & SimplyBank

Simply Better Together

FFB-SimplyBank-logo

SimplyBank officially became a part of First Financial Bank on July 1, 2024. Like Simply, First Financial is a strong community-focused organization with 190 years of helping individuals, families and businesses with their financial needs.

As part of our commitment to keeping you in touch with the changes and updates during the transition of your accounts from SimplyBank to First Financial, we’ve created this page as a library of relevant resources and communications that have been sent to SimplyBank customers. We suggest you save it to your bookmarks, and invite you to check back often for reference.

Timeline

Thursday, July 18

  • Simply online bill pay will be unavailable after July 18.
  • Any payments set up prior to this time and scheduled through July 25 will continue to be processed.

Friday, July 19

  • Telephone banking will be unavailable beginning at 3 p.m. ET.
  • Simply online banking and mobile banking will be unavailable at the close of business.
  • Please plan ahead if you need cash for the weekend. You can use your Simply debit card all weekend, but withdrawal and transaction amounts may be limited.
  • Banking centers will close at 4 pm ET.

Saturday and Sunday, July 20-21

  • ATMs will be available.
  • Telephone banking, Simply online banking, mobile banking and bill pay will be unavailable.

Monday, July 22

  • Access to telephone banking (First Customer Account Line) will be available as of 6 a.m. ET.
  • Begin using your new First Financial debit card as of 8 a.m. ET. Your Simply card will no longer work.
  • First Financial online banking, mobile banking and bill pay will be available beginning at 9 a.m. ET.
  • Banking centers will reopen as usual on Monday, July 22.

Communications

Digital Banking details

(Mail date: July 5)

Here’s everything you need to know to prepare for the transition of your digital banking to First Financial.

Pre-conversion

(Mail date: July 5)

We’re excited to welcome you to our banking family in the upcoming days. Here’s everything you need to know to help you prepare for the final transition to First Financial.

Frequently Asked Questions (FAQs)

Like SimplyBank, First Financial is a strong, community-focused bank with a 190-year history of supporting communities and helping people with their financial needs. First is committed to community banking and quality customer service.

Yes, our branch network and the locations are important pieces of our growth plan; there are no plans to close any locations currently. First is excited to expand their customer base in southeast Tennessee and northwest Georgia.

No, First Financial has locations in Indiana, Illinois, Kentucky, and Tennessee; the SimplyBank locations will be the first locations in the metro-Chattanooga and metro-Knoxville areas.

In most cases, yes. As we work together in the coming months to merge our teams, we will determine how we will move forward and make decisions together. As a customer, you should see no changes in how decisions are made.

When we merge, we will take great care to match your current accounts to First Financial accounts with similar benefits and features. To give you time to familiarize yourself with your new accounts once we merge, we’ll waive the monthly service charge for your first two monthly statement cycles after the transition date. If you feel a different account may better suit your needs, we will be happy to help.

Yes. Your money will still be insured up to the $250,000 insurance limit under the FDIC. Your accounts and your money will still be as safe. Check out the FDIC EDIE tool or call your local branch and banker to find out more.

Your checking, savings, CD and IRA account numbers will remain the same, unless you’re notified otherwise.

We are diligently working together with the team at First to navigate the process of carefully merging our businesses. We anticipate this process will be completed and effective second quarter 2024.

Our merger is set to be effective in second quarter 2024. Your account will be converted to a First Financial account near that time. There’s no need for you to do anything. We’ll make sure everything is done for you.

Press Releases

Locations