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Privacy & Security

Cookie Policy

Last Updated: September 15, 2026

First Financial Bank, N.A. (“First,” “we,” “us,” or “our”) uses cookies and similar technologies on our public website, www.first-online.bank. This policy explains how these technologies work, why we use them and how you can manage your preferences.

This policy supplements our Privacy Policy. It applies to our public website, including third-party features embedded within it. Separate online banking, account-opening, mortgage, referral and other linked websites are outside its scope. Please review the privacy and cookie notices provided on those sites.

What are cookies and similar technologies?

Cookies are small files stored in your browser or on your device when you visit a website. They help websites operate, remember preferences, understand how visitors use their pages and support marketing activities.

We also use similar technologies, including pixels, tracking scripts and browser local storage. These technologies can measure website interactions, remember information and help connect a visit or inquiry with a marketing campaign.

Cookies may be:

  • First-party cookies: Associated with the website you are visiting, including cookies placed through tools supplied by our service providers.
  • Third-party cookies: Associated with another domain, such as a provider of advertising or embedded website features.
  • Session cookies: Generally retained for the current browsing session.
  • Persistent cookies: Stored until they expire or are deleted.

Why We Use These Technologies

Our cookie preference panel organizes purposes into four categories.

Basic Operations

These technologies support website operation and security. They help deliver website services, manage traffic, protect against automated abuse and remember your privacy choices.

Some technologies are necessary for the website to function and are not optional within our consent controls.

Content Personalization

These technologies support enhanced functionality and customized experiences, such as remembering preferences and tailoring content. Third-party features embedded in the website may also use cookies or similar technologies to provide their functionality.

Site Optimization

These technologies help us understand how visitors use the website and improve its content, navigation and performance. We measure activities such as page visits, link clicks, calculator interactions and use of contact, appointment and application links.

We use Google Analytics to help measure website activity.

Ad Personalization

These technologies support advertising, campaign measurement, and marketing attribution. They help us understand how visitors reach our website, measure responses to marketing and deliver relevant advertising.

We use tools from providers including Google, Meta, AdRoll and Adobe Marketo. Depending on the tool and your preferences, information about website activity may be associated with a known contact, used to understand interest in our services, or used by advertising partners to recognize a browser across websites.

Information Collected

Depending on the technology and how you interact with the website, information collected may include:

  • Browser and device information, IP address, and cookie or similar identifiers.
  • Pages visited, referring websites, and links or features used.
  • Campaign information, such as the source of a visit or an advertising click identifier.
  • Preferences and consent choices.

Some of this information may identify you or become associated with information you provide, such as when you submit a form. Our Privacy Policy provides additional information about our information practices.

Your Cookie Choices

We use Cookie Compliance to provide our cookie preference controls.

The banner offers Accept All, Accept Some and Reject All choices. You can also select Customize to review the purpose categories and adjust available settings. Select Save my preferences to save your choices.

Rejecting optional purposes does not disable technologies necessary for basic website operation. Your choices may affect personalized content, measurement, advertising, and the availability of certain embedded features.

You can choose to have your preferences remembered for 1 month, 6 months, or 12 months. The duration selector initially displays 12 months, the longest available option.

Your choices apply to the browser and device you use. You may need to make your selections again when the selected period ends, when you clear cookies, or when you use another browser or device.

You can review or change your preferences at any time by clicking the thumbprint cookie icon in the lower-left corner of the screen. This reopens the cookie banner. After making changes, select Save my preferences.

Browser Settings

You can also use your browser settings to block or delete cookies. Blocking some cookies may affect website functionality.

Browser controls for cookies may not remove all other stored information. For example, local storage may need to be cleared through your browser’s site-data settings.

How Long Information Remains

The period you select in the consent banner determines how long your preference is remembered. It does not determine the lifetime of every cookie or other information collected through the website.

Individual cookies have different expiration periods, and some may be renewed during subsequent visits. Other technologies, such as local storage, may remain until cleared by the website or through your browser settings. Information already collected may be retained separately from the cookie or browser storage used to collect it.

Changes to this Policy

We may update this policy as our website, service providers, or practices change. The date at the top indicates when it was last updated.

Contact Us

Contact us with questions or requests related to this Cookie Policy or other privacy matters.

Email

Send message to
compliance@first-online.com

Call

Call customer support at 
800.511.0045

Mail

First Financial Bank 
Attn: Compliance
PO Box 2122 • Terre Haute, IN 47820